The Powder.Puff is an innovative volumising powder haircare product designed by Kevn Murphy that adds hold without the use of liquid. Instead, the product is comprised out of finely grounded powder that transforms into a workable product that lifts hair. The product is easily dispensed in a squeezable plastic jar for easy application and distribution across the roots.
While many haircare products are liquid-based, the Powder.Puff is entirely solid and made exclusively for setting. The dry texture naturally adds volume while fruity notes of citrus, plum and apple add a fragrant and wearable scent. The product is packaged in a squeezable tube so air can be used to evenly dispense the powder onto the roots, without causing a mess.
What's Driving This Trend
- Solid Haircare Products
- Developing haircare products in powder form create opportunities for a new wave of innovation in the industry, including eco-conscious packaging and ingredients.
- Air Dispensing Hair Products
- The rise of air dispensing hair products like Powder.Puff creates opportunities for brands to develop their products with cleanliness, sustainability, and user friendliness in mind.
- Fragranced Hair Products
- Fragranced hair products like Powder.Puff offers opportunities for innovation in the haircare industry, focusing on the user experience, and enhancing the sensory aspect of haircare.
Who This Affects Most
- Haircare Industry
- Introduce disruptive innovation in the industry by creating hair products in powder form and harnessing air dispensing technology.
- Cosmetics Industry
- Powder-based hair products offer an opportunity for the cosmetics industry to branch out and offer new products that cater to a diversifying consumer base.
- Sustainability Industry
- Solid haircare products and air dispensing technology offer opportunities for the sustainable and eco-friendly haircare products and packaging manufacturing industry.
