The Voltaren Campaign Reminds You of the Things We Do Sometimes
Peter Vallas — May 12, 2011 — Marketing
References: voltaren & theinspirationroom
Anti-inflammatory drug Voltaren knows that being an average adult means we're not superman. A lot of daily tasks that we do force us to act like machines to get the necessary jobs done. Voltaren specializes in muscle pain and Saatchi & Saatchi Switzerland made a campaign that showed the brand's understanding of their consumers.
The Voltaren campaign consists of three print executions that feature three everyday adults performing the tasks of a forklift, crane and bulldozer. The campaign uses over-exaggeration to show what our muscles feel like they are doing in these everyday tasks. The tagline is very clear at the end, stating that humans do a lot of things we're not engineered for, so when that pain strikes, take Voltaren.
The Voltaren campaign consists of three print executions that feature three everyday adults performing the tasks of a forklift, crane and bulldozer. The campaign uses over-exaggeration to show what our muscles feel like they are doing in these everyday tasks. The tagline is very clear at the end, stating that humans do a lot of things we're not engineered for, so when that pain strikes, take Voltaren.
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