The Vogue Paris April 2012 editorial by New York photographer Lachlan Bailey is an enchanting display of high fashion’s take on athleticism. Set in an empty boxing ring, the shots have captured the world-renowned model Edita Vilkevicuite amid boxing gloves and light weights. While this may indeed be a familiar space for Vilkevicuite, a powerful shoot like this one is a break from the majority of dainty magazine spreads.
Bailey’s Vogue Paris April 2012 exhibit showcases Nike socks, sporty watches and Everlast cut-off T-shirts. Topped off with slicked-back french braids and an aggressive demeanor, the images are a veritable dream for the wiry woman.
The promotion of female athleticism by the April 2012 Vogue Paris edition suggests an embrace of irregular displays of femininity. Drenched in sweat and exuding something fierce, the Vilkevicuite portraits are cutthroat and fiery, and Vogue Paris seems to be loving it.
Key Themes Behind This Trend
- Athletic Glamourization
- The trend of glamorizing athleticism through high-fashion photo shoots presents disruptive innovation opportunities for athletic apparel and accessories companies to create more stylish and fashionable products for athletes.
- Aggressive Femininity
- The trend of embracing irregular displays of femininity, such as the promotion of female athleticism in high fashion, presents disruptive innovation opportunities for companies to create products that challenge traditional gender stereotypes and empower women through unique and fierce expressions.
- High-end Sportswear
- The trend of incorporating high-fashion elements into sportswear presents disruptive innovation opportunities for fashion designers and athletic apparel companies to create high-end sportswear lines that cater to consumers looking for both style and function in their workout clothes.
Where This Applies
- Athletic Apparel
- The trend of glamorizing athleticism through high-fashion photo shoots presents disruptive innovation opportunities for athletic apparel and accessories companies to create more stylish and fashionable products for athletes.
- Fashion
- The trend of incorporating high-fashion elements into sportswear presents disruptive innovation opportunities for fashion designers and athletic apparel companies to create high-end sportswear lines that cater to consumers looking for both style and function in their workout clothes.
- Women's Empowerment
- The trend of embracing irregular displays of femininity, such as the promotion of female athleticism in high fashion, presents disruptive innovation opportunities for companies to create products that challenge traditional gender stereotypes and empower women through unique and fierce expressions.
