With Amy Schumer set to appear on the cover of the Vogue July 2016 issue, the company has released a comical promotional video that shows the comedian interact with its editor in chief, Anna Wintour.
The video begins with the two discussing Amy's appearance on the cover in an awkward conversation that eventually leads to the two deciding to switch careers. As Anna Wintour and Amy Schumer are about as different as two powerful women could be in terms of personality and career, the video shows both of them completely out of their element. As Amy attempts to be the editor of Vogue, Anna takes to a New York nightclub as a stand-up comic. Both believe they're capable of doing the other's job but Anna Wintour comes out on top in the lighthearted competition.
Why This Trend Is Growing
- Celebrity Magazine Covers
- Explore using celebrities on magazine covers and collaborative promotions for cross-industry marketing benefits
- Humorous Advertising Campaigns
- Develop humorous ad campaigns with unexpected pairings to create a memorable brand image
- Cross-industry Collaborations
- Consider cross-industry collaborations to feature and promote products in new, unexpected ways
Industries Being Reshaped
- Magazine Publishing
- Explore partnerships with celebrities and other industries for unique, engaging cover promotions
- Advertising
- Develop creative advertising campaigns that use humor and unlikely pairings to create a memorable brand image
- Entertainment
- Consider cross-promotion with other industries to promote entertainment products in unique, unexpected ways
