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Coastal Couture Captures

Lily Kwong Stars in a California Shoot for Vogue China April 2012

— March 16, 2012 — Fashion
Chinese model Lily Kwong stars in a stunningly simplistic editorial for the Vogue China April 2012 issue that features her on location in San Fransisco, California. The shoot features understated outfits that are complimented by the frenzy of the beautiful city surroundings, which includes the Golden Gate Bridge and San Francisco’s infamous streetcars.

Lily Kwong was captured by fashion photographer Simon Cave for Vogue China. The shoot was styled by fashion editor Morgan Pilcher, who chose to highlight looks by designers such as Emporio Armani, Stella McCartney, Louis Vuitton and Alexander Wang. The minimalist editorial featured lots of simple portraits with a beauty look to match with hair and makeup by Tsipporah Liebman.

The Vogue China April 2012 issue features Fan Bing Bing photographed by Inez and Vinoodth on the cover.
Trend Themes
1. Simplistic Editorials - Opportunity for fashion magazines to feature minimalist and understated fashion shoots for a more elegant and timeless aesthetic.
2. Location-based Shoots - Fashion brands can take advantage of iconic city surroundings to create captivating imagery that tells a story and enhances the brand's image.
3. Collaborative Styling - The opportunity for stylists to work with multiple designers to curate a diverse range of looks and showcase their creativity.
Industry Implications
1. Fashion Publications - Fashion magazines can leverage simplistic editorials to attract readers who appreciate a more minimalistic and elegant aesthetic.
2. Fashion Brands - Fashion brands can use location-based shoots to create visually stunning campaigns that resonate with consumers and elevate their brand image.
3. Fashion Styling - Stylists can collaborate with various designers to showcase their versatility and creativity, resulting in unique and captivating fashion shoots.
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