The Vivienne Westwood Fall 2010 Menswear Collection
Marissa Liu — January 22, 2010 — Fashion
Vivienne Westwood has always been known for her eccentric, off-beat fashions, and for the Vivienne Westwood Fall 2010 menswear collection she decided to draw on the streets for inspiration. Made-up and accessory-laden models walked the runway but could have been mistaken for well-dressed street hustlers.
Using white make-up, baby powder and a lot of hair product (to substitute for grease) she created a look that Mugatu (Will Farrell’s character in Zoolander) would be proud of, either that or he would think that she was ripping him off. Regardless, I can think of easier and cheaper ways to get the look shown at the Vivienne Westwood Fall 2010 menswear runway presentation.
Using white make-up, baby powder and a lot of hair product (to substitute for grease) she created a look that Mugatu (Will Farrell’s character in Zoolander) would be proud of, either that or he would think that she was ripping him off. Regardless, I can think of easier and cheaper ways to get the look shown at the Vivienne Westwood Fall 2010 menswear runway presentation.
Trend Themes
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Street-inspired Fashion — Opportunity for fashion brands to incorporate street culture into their designs and appeal to a younger audience.
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Exaggerated Makeup — Potential for beauty brands to create bold and unconventional makeup products to cater to avant-garde fashion trends.
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Alternative Hairstyles — Haircare industry can capitalize on the demand for unique and edgy hairstyles by introducing innovative hair products and styling techniques.
Industry Implications
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Fashion — Disruptive innovation opportunity lies in creating unconventional and street-inspired fashion collections.
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Beauty — Opportunity to develop bold and nontraditional makeup products that cater to avant-garde fashion trends.
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Haircare — Innovative styling products and techniques can disrupt the haircare industry to meet the demand for alternative hairstyles.
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