'Vividus' is the name of a new bed that Swedish company Hästens unveiled during this year's Salone de Mobile.
True to tradition, the £100,000 bed was crafted by specialized artisans, who put more than 320 hours into the making of this luxury home furniture piece. The bed features hand-sewn layers of horsehair and cotton, as well as a redwood pine frame with wood that comes from Sweden shaped by artisan techniques that are centuries old. The entire bed can be identified as a Hästens original by its use of the brand's signature blue and white checkered fabric.
The rise of smart gadgets is creating space for many new high-tech bedding products to be created, but most seem to pale in comparison to the level of craftsmanship that can be seen on this Vividus bed.
What's Driving This Trend
- Artisanal Luxury Furniture
- Companies can invest in specialized artisans to create custom high-end furniture pieces that stand out from mass-produced products.
- Traditional Craftsmanship
- Consumers are willing to pay a premium for products that are made using traditional techniques, creating a market for high-end luxury products like the Hästens' 'Vividus' bed.
- Sustainable Luxury
- As the world becomes more environmentally conscious, there is a growing demand for luxury products that are made using eco-friendly materials and sustainable practices like the sustainable redwood pine used in the 'Vividus' bed.
Who This Affects Most
- Luxury Furniture
- The luxury furniture industry can create unique, handcrafted products like the 'Vividus' bed that offer a premium experience.
- Sustainable Materials
- Companies that specialize in sustainable materials can provide eco-friendly options for high-end furniture pieces.
- Artisans
- Artisans have the opportunity to showcase their skills and provide unique furniture pieces that offer a premium, customizable experience.
