Recently, vivastudio unveiled its Fall/Winter 2017 collection, which takes inspiration from the 1990s. More specifically, it draws from the styles that were boasted by members of some of the time's most memorable rock bands.
In order to promote the apparel that comprises the new vivastudio collection, the brand also released a lookbook that's full of minimalist imagery that draws attention to the retro patterns, colors, and cuts that are used for the diverse range of designs.
Some of the most unique pieces in the collection are the brightly hued cardigans and sweaters, the velvet button-up jackets, and the various styles of graphic apparel, which are imbued with the name of the collection, as well as slogans that take consumers back in time.
What's Driving This Trend
- 90s-inspired Fashion
- Opportunity for fashion brands to tap into nostalgia and create collections inspired by the iconic styles of the 1990s.
- Retro Patterns and Colors
- Chance for designers to incorporate vibrant and eye-catching patterns and colors from the 90s into their fashion collections.
- Minimalist Lookbooks
- Innovation in the way fashion brands promote their collections through minimalist imagery that showcases the unique elements of the designs.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the popularity of 90s-inspired fashion by creating and marketing collections that pay homage to this iconic era.
- Apparel
- Opportunity for apparel brands to incorporate retro patterns, vibrant colors, and graphic elements into their designs, targeting consumers who are interested in nostalgic fashion trends.
- Graphic Design
- Graphic designers can collaborate with fashion brands to create visually appealing retro-inspired graphics for apparel, helping to capture the essence of the 90s aesthetic.
