Dairy-free lifestyles are on the increase amongst consumers seeking to ditch dairy for health, environmental or ethical reasons, so the new 'Viva La Vitalite' campaign has been launched to help celebrate the lifestyle. The campaign was created by the Movement digital creative agency and comes as the Saputo Dairy UK-owned brand's first social media activation. The campaign will help to build awareness for the brand, while also driving interested parties to the brand's Instagram account.
Speaking on the new 'Viva La Vitalite' campaign, Senior Marketing Manager at Saputo Dairy UK Andrew Curzon said, "A dairy-free lifestyle doesn’t have to be one of compromise. In this campaign, Movement has captured perfectly the joy that comes with feeling good about your everyday lifestyle choices. It’s distinctive and disruptive and will help Vitalite, as one of the country’s leading dairy-free brands, reach new audiences.”