These new 7-Eleven Glaceau vitaminwater Slurpees have been unveiled by the convenience store in collaboration with the beverage brand that will offer consumers with a refreshing and functional drink to pick up. The Slurpees come in the Rice and Shine flavor options that are both packed with vitamins but are also free from added sugar to make them a heath-focused alternative. The Rise Slurpee has a citrusy orange flavor, while the Shine Slurpee is strawberry lemonade in flavor and both have vitamins B3, B6 and B12 in the mix.
The 7-Eleven Glaceau vitaminwater Slurpees follow on the success of the vitaminwater Fire and Chill Slurpees released in 2019 that both quickly became fan-favorites with the Chill variety becoming the best-selling sugar-free option in more than two years.
Image Credit: 7-Eleven
What Makes This Trend Stand Out
- Functional Beverages
- Opportunity to create new vitamin-enriched slushies that offer functional benefits to consumers.
- Sugar-free Alternatives
- Opportunity to develop more sugar-free options in the slushie market.
- Collaborative Partnerships
- Opportunity for convenience stores and beverage brands to collaborate and create innovative drink options.
Sectors Adopting This
- Convenience Stores
- Convenience stores can capitalize on the trend by offering vitamin-enriched slushies and expanding their beverage options.
- Beverage Brands
- Beverage brands can explore partnerships with convenience stores to introduce new vitamin-infused slushie flavors.
- Health and Wellness
- Health and wellness companies can tap into the sugar-free slushie market by creating functional and nutritious drink alternatives.
