Vitamix is a brand associated with premium products and a price point to match, so the company has shifted to change this perception with the Vitamin Explorian Series E310 blender. Coming as a more affordable option for consumers, the blender is about $100 less than the other options available from the brand without compromising on quality or power.
The blender puts a focus on essential functionalities and eliminates some of the more premium features that you'd find on the higher end models without sacrificing on power. The Vitamin Explorian Series E310 blender is also a bit smaller than other options from the brand, which makes it more applicable for consumers who might be looking for a more compact solution.
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