Vita coco is a brand that's known for its nutritious and rehydrating coconut water and the brand is expanding its product portfolio with a Vita Coco hair care range of shampoos, conditioners and treatments. Before launching this range, the brand positioned products like its do-it-all 100% organic unrefined coconut oil as a product that could be used as a moisturizer, a hair care solution or an ingredient in cooking and baking. Now, there's a dedicated range of products for hair care powered by coconut.
From Vita Coco, there are three lines: Nourish for dry hair, Repair for damaged hair and Scalp for irritation. Each product line includes coconut as the key ingredient—in fact, the formulas contain up to 31% coconut.