In order to promote its Outlander Phev, Mitsubishi crafted a novel virtual experience that helped drivers travel the world and beyond without having to leave the showroom at the Eco Products expo.
One of the biggest selling features of the electronic vehicle is that when charged, it stores the same amount of electricity required to power a house for a day. Playing off of the mighty power of this car's battery, the Oculus Rift virtual reality experience took people on a trip through city streets that eventually had them rocketing into outer space. Graphics from the virtual reality test drive in space were sourced from Mitsubishi's Starry Sky Project, which supports astronomy and stargazing in Japan.
Starry Simulation Drives
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Virtual Reality Headsets
Gamified Test Drives
Immersive Journalism Experiences
Virtual Driving Apps
Virtual Car Chase Games