Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Mitsubishi's Virtual Experience Takes Drivers to the Stars

 - Dec 19, 2014
References: & japantrends
In order to promote its Outlander Phev, Mitsubishi crafted a novel virtual experience that helped drivers travel the world and beyond without having to leave the showroom at the Eco Products expo.

One of the biggest selling features of the electronic vehicle is that when charged, it stores the same amount of electricity required to power a house for a day. Playing off of the mighty power of this car's battery, the Oculus Rift virtual reality experience took people on a trip through city streets that eventually had them rocketing into outer space. Graphics from the virtual reality test drive in space were sourced from Mitsubishi's Starry Sky Project, which supports astronomy and stargazing in Japan.