Just ahead of the London Marathon, this Virgin Money ad encourages charitable donations in an innovative, yet slightly cruel way. The ad hilariously recreates the various faces people make when running and pairs each face up with a name.
The rather simple ad displays a struggling runner who is then given a "run face" name. Some of these nicknames include "the raptor," a man grimacing in pain, "the star gazer," for those of us who like to stare into the sky while running and "the dozer," the runner who looks like they are about to fall over into a cozy slumber.
Although picking on marathon runners, the Virgin Money ad is all in good fun, meant to attract attention to charities involved, not just from the funny faces running.
What Makes This Trend Stand Out
- Charitable Advertisements
- Innovative advertisements that incorporate humor to encourage charitable donations.
- Humanizing Advertising
- Incorporating real-life experiences to create a humorous and relatable message.
- Viral Marketing Campaigns
- Using humor to create a buzz and increase brand awareness through social media.
Sectors Adopting This
- Non-profit
- Non-profit organizations can benefit from humorous and relatable advertisements to increase donations.
- Fitness
- Fitness companies can benefit from advertisements that humanize the struggles of working out and promote self-acceptance.
- Media and Advertising
- Marketing and advertising agencies can create engaging and viral campaigns for clients to increase brand awareness and consumer engagement.
