Plane Competitions

Virgin Teams with Google for ‘Day In The Clouds' Challenge

On June 24th, Virgin is teaming with Google to show off their new Wifi, but also to give away some free stuff with the ‘Day In The Clouds’ challenge.

The Virgin ‘Day in the Clouds’ Challenge gives anyone flying on Virgin on June 24th the chance to compete to win prizes by using free Wifi. The flyers will compete to win a computer, free flights for a year, and other good stuff. Everybody loves a little on-board competition!

In-flight Competitions
Disruptive innovation opportunity: Implementing in-flight competitions using free Wifi to engage and entertain passengers.
Airline Partnerships
Disruptive innovation opportunity: Collaborating with technology companies to offer unique experiences and giveaways to passengers.
Gamification in Travel
Disruptive innovation opportunity: Incorporating gamification elements into travel experiences to enhance customer engagement and loyalty.

Who This Affects Most

Airline
Disruptive innovation opportunity: Offering unique in-flight competitions and experiences to attract and retain passengers.
Technology
Disruptive innovation opportunity: Partnering with airlines to provide technological solutions and enhance the passenger experience.
Travel and Tourism
Disruptive innovation opportunity: Implementing gamification and interactive elements to make travel more engaging and enjoyable for customers.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 29%
Freshness 8%