Virgil Abloh's Evian bottle design is fully recyclable, offering a unique collaboration that appeals to fashion enthusiasts and eco-consious consumers alike. While most brands pivot to reusable bottles, Evian is leveraging the environmentally friendly movement to better what they already have -- one-use water bottles.
Now, with its ability to be fully recycled, more consumers may opt for this product when they're in need of a beverage on the go. Abloh himself spoke to the collaboration, stating “It was a real challenge to take on the redesign of the evian bottle; an image which is so commonplace in our culture. I wanted to create a shape that was as iconic as the evian brand, whilst representing how the product has been reinvented using old bottles".
Image Credit: evian