The Phillips ShaveEverywhere Campaign

 - Sep 26, 2008
References: shaveeverywhere & adage
Guys, have you ever tried explaining your usage of a total body groomer to trim your nether regions to your father?

Philips has renewed their ShaveEverywhere campaign with some new manologues. This one features a chap explaining how "...a smaller nest makes the bird looks larger."

Philips first launched the viral five years ago comparing man parts that might need grooming with fruits and nuts. Philips has not removed the original campaign, learning that web marketing may need more time than usual before reaching critical mass.