This past January, a video of Channing Tatum and Jenna Dewan became one of the most viral lip sync videos of all time. While Spike's show 'Lip Sync Battle' has been around for more than a year, the video staring Tatum and Dewan has served to put the show on the map.
The viral lip sync video starting the famous husband and wife duo was created for the Season 2 premiere of Lip Sync Battle. In the video, both Tatum and Dewan reverse gender roles to deliver unexpected performances. Dewan reimagines Tatum's famous Magic Mike XXL routine to Ginuwine's 'Pony,' while Tatum himself takes on Beyonce's 'Run The World (Girls).' Unlike an ordinary lip sync battle, the unexpected character reversal makes the video unforgettable.
With more than 28 million views and counting, the video demonstrates how unexpected twists can make a show go viral.