A standout among other viral blogs that began recently, 'How May We Hate You?' is written by two real life hotel concierge workers at a Time Square hotel in New York City. The hilarious tumblr account includes actual conversations between the customer service representatives and hotel guests. The blog highlights the challenging aspect of providing good customer service when faced with bizarre and funny situations.
The length of the conversations vary, and do not appear in chronological order. Many point out the misconceptions tourists have about the Big Apple, including the route of the Macy's Thanksgiving Day Parade, whether or not meals (particularly breakfast) are actually served at Tiffany's, an iconic jewelry store, and what post offices are.
Why This Trend Is Growing
- Humorous Industry Blogs
- Opportunity for companies to showcase their culture and expertise through engaging and entertaining blog content.
- Realistic Customer Service Training
- Using real-life customer interactions to train employees on how to handle difficult situations.
- Comedic Social Media Content
- Brands can leverage humor and relatable customer experiences to increase engagement on their social media channels.
Industries Being Reshaped
- Hospitality Industry
- Opportunity for hotels to create a unique, relatable online presence that showcases the personalities of their employees.
- Tourism Industry
- Utilizing social media to educate about local culture, traditions, and customs while entertaining.
- Marketing and Advertising Industry
- Several industries could benefit from hiring comedians and other qualified writers to author humorous and engaging content, potentially increasing brand awareness and customer engagement.
