Food ads are usually focused on depicting the freshness of its culinary creations, but the VIPS Restaurant & Retail campaign takes a different approach.
Created by the Leo Burnett Iberia advertising agency in Madrid, Spain, the campaign consists of three print ads each with different foods: a plate of sushi, a sandwich and a salad. Illustrating the company's mission to create handmade foods with care and quality, the ads make the dishes look like timeless pieces in a museum in order to emphasize this message.
Some people may take these VIPS Restaurant & Retail ads in the wrong way and just think of the food as artificial and inedible, but that's up for you to decide - take a look at the images and see if they make you hungry or lose your appetite.
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