Food ads are usually focused on depicting the freshness of its culinary creations, but the VIPS Restaurant & Retail campaign takes a different approach.
Created by the Leo Burnett Iberia advertising agency in Madrid, Spain, the campaign consists of three print ads each with different foods: a plate of sushi, a sandwich and a salad. Illustrating the company's mission to create handmade foods with care and quality, the ads make the dishes look like timeless pieces in a museum in order to emphasize this message.
Some people may take these VIPS Restaurant & Retail ads in the wrong way and just think of the food as artificial and inedible, but that's up for you to decide - take a look at the images and see if they make you hungry or lose your appetite.
Key Themes Behind This Trend
- Artistic Food Advertising
- Explore new ways to visually showcase food products and create a memorable brand experience through artistic campaigns.
- Message-driven Advertising
- Shift the focus from traditional food advertising to conveying a brand's mission, values, and commitment to quality.
- Provocative Marketing
- Capture attention and spark curiosity by challenging conventional food advertising norms and provoking different interpretations in viewers.
Where This Applies
- Food and Beverage
- Use artistic food advertising concepts to differentiate brands and highlight a commitment to handmade, quality foods.
- Advertising and Marketing
- Embrace message-driven advertising to engage consumers, build brand loyalty, and differentiate from competitors in the industry.
- Creative Design and Branding
- Employ provocative marketing campaigns to push creative boundaries, create buzz, and leave a lasting impression on target audiences.
