Vipp Homeware Brand Launches a Pop-up Dining Club in Denmark
Francesca Mercurio — August 20, 2021 — Art & Design
Danish homeware brand Vipp has converted an old pencil factory into a pop-up supper club venue.
The former Viking pencil factory is now home to a private dining space that seats up to 26 guests. The showroom is roughly 400 square meters and will launch during the annual 3 Days of Design festival. The venue will host special guests from around the world who will cook for the invited diners.
The space was designed by interior designer Julie Cloos Mølsgaard, who combined Vipp accessories, contemporary furniture, and local design pieces to create a sophisticated dining room. Mølsgaard made the industrial space feel inviting and comfortable by using wooden furniture and tactile fabrics to soften the space.
The former Viking pencil factory is now home to a private dining space that seats up to 26 guests. The showroom is roughly 400 square meters and will launch during the annual 3 Days of Design festival. The venue will host special guests from around the world who will cook for the invited diners.
The space was designed by interior designer Julie Cloos Mølsgaard, who combined Vipp accessories, contemporary furniture, and local design pieces to create a sophisticated dining room. Mølsgaard made the industrial space feel inviting and comfortable by using wooden furniture and tactile fabrics to soften the space.
Trend Themes
1. Adaptive Reuse - Repurposing old factories for new and creative use suggests a trend for adaptive reuse in sustainable architecture.
2. Pop-up Dining - The launch of Vipp’s pop-up dining club in a unique setting highlights pop-up dining as a growing trend for experiential dining.
3. Collaborative Cooking - Guests from around the world cooking for invited diners reflects a trend towards collaborative cooking experiences.
Industry Implications
1. Homeware - Vipp’s conversion of the Viking pencil factory for its pop-up dining club highlights creative opportunities for homeware brands in repurposing industrial spaces.
2. Event Planning - The opening of Vipp’s showroom for private dining at the annual Danish design festival suggests new possibilities for event planners in finding unique and unconventional venues.
3. Interior Design - Interior design featuring a blend of contemporary furniture and local design highlights the opportunity for the interior design industry to create unique and inviting spaces in unconventional settings.
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