This Vilnius Film Shorts Campaign Cuts to the Story's End

 - Oct 12, 2011
References: & adsoftheworld
Independent events have significantly less value without a narrative to tie them together, which is a point that this Vilnius Film Shorts campaign is attempting to prove though the visual condensing of the concept, demonstrated between two characters.

Orchestrated by the Fabrica advertising agency of Lithuania, the prints have viewers wondering how the two subjects came to meet. Either too much or too little is left to the imagination, suggesting perhaps that a mermaid simply walked up to a fisherman, and a soldier up to a bear. The observer wants to believe that there is more to the story.

But the two anticlimactic images act as a play on the topic of the Vilnius Film Shorts campaign. Promoting a festival dedicated to short films, the prints surely exaggerate the stunted scenarios in each movie submission.