Sojourning Artistic Retreats

The Villa Lena is a Utopian Environment for Creative Types

Located in Tuscany, the Villa Lena doubles as a non-profit foundation and artistic utopia. The concept and design was looked after by some of the most esteemed, culturally relevant minds in Paris.

Villa Lena is a 19th century manor of the neo-renaissance period, surrounded by vineyards, olive groves, forests and private housing. The interior of each space is simple and unassuming, though everything is of the highest quality. Guests have the privilege of admiring the work of sojourning artists, who are invited for two-month residencies. Beyond the simple act of artistic appreciation, the days are filled with an informal, communal roster of activities geared towards sensory cultivation.

The purpose of the retreat is to nourish individual creative talent, while simultaneously encouraging a dialogue between artists and non-artists. Art director Clarisse Demory explains, “Villa Lena is already a big community and everybody has ideas for the place. It’s like a home and a laboratory for artists and friends.”

Artistic Retreats
Creating artistic havens that foster collaboration and creative inspiration.
Cultural Tourism
Developing immersive experiences that combine art, nature, and hospitality.
Creative Residencies
Providing opportunities for artists to live and work in inspiring environments.

Industries Being Reshaped

Hospitality
Exploring new models of accommodation for artistic retreats and cultural tourism.
Art and Culture
Facilitating collaborations and exchanges between artists and non-artists in residency programs.
Travel and Tourism
Promoting unique destinations that offer immersive creative experiences.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 24%
Freshness 8%