No matter how long I look at the pictures, they still blow my mind. Everything defies logic and reason.
Famous for their unconventional and unorthodox designs, Victor & Rolf's latest store in Milan further solidifies their unique creative reputation.
The entire interior of the store is upside down! Everything. The outside door is upsidedown. The floor is on the ceiling and vice versa. Chairs and tables are stuck on the ceiling. Upside down arcs provide a unique seating arrangement. Chandeliers are erected from the floor.
I imagine going into the store must be like Alice going into Wonderland.
Check out Viktor & Rolf's recent fantastic show and another inverted Champagne design they came up with last year:
Upside Down Stores
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Pop-Up Camera Smartphones
Mobile Meal Preparation Stations
Naturally Magenta Beverages
Performance-Enhancing AI Smartphones
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Viktor & Rolf in Milan
- By: AymanMar 29, 2008