Love comes in all ages, shapes and sizes, a phenomenon that 'Viejo Verde' by Natalia Hoyos points out beautifully. In the set, an older man has a romantic getaway with his significantly younger counterpart. The pneumatic young woman does her part, cavorting around the interior of the modern residence in underwear, midriff-baring shirts and frilly lingerie.
See the full story of 'Viejo Verde' by Natalia Hoyos unfold above.
Implications - Consumers have a strong urge to engage in escapist fantasies. This stems from the hyper-rational order of city living that represses these desires. Companies that are looking to make in roads with a particular niche group should consider what their fantasies are.