Swiss Startup Yelloh Enables Users to Create Online Video Surveys
Alyson Wyers — September 29, 2017 — Business
Conducting qualitative research can be expensive, which is where this platform for online video surveys comes in. Currently in beta, startup Yelloh wants to help you better understand your stakeholders.
The new market research venture enables you to create video surveys or open-ended questionnaires. Survey participants can reply in their own videos and answer questions via a link they can open in their smartphone's Internet browser. This eliminates the need to have a separate mobile app. You can view the video responses in your admin portal.
This alternative to qualitative research methodologies in not only more affordable, but quicker too. The customer service platform enables you to interact with your community more directly and manage everything from an easily accessible hub.
The new market research venture enables you to create video surveys or open-ended questionnaires. Survey participants can reply in their own videos and answer questions via a link they can open in their smartphone's Internet browser. This eliminates the need to have a separate mobile app. You can view the video responses in your admin portal.
This alternative to qualitative research methodologies in not only more affordable, but quicker too. The customer service platform enables you to interact with your community more directly and manage everything from an easily accessible hub.
Trend Themes
1. Online Video Surveys - Emerging trend for conducting qualitative research through online video surveys presents new opportunities for market research companies to improve cost-efficiency and shorten timelines to gain consumer insights.
2. Open-ended Questionnaires - New trend in utilizing open-ended questionnaires for market research creates opportunities for startups to develop innovative platforms that can deliver real-time, video-based answers to researchers.
3. Customer Service Platforms - Growing trend for businesses to connect with their community directly through customer service platforms presents new disruptive innovation opportunities for startups to develop platforms offering more direct engagement options.
Industry Implications
1. Market Research - Market research companies can leverage online video surveys to gain deeper insights and reach a wider audience in a cost-efficient manner.
2. Mobile Technology - Opportunities for startups to develop mobile-based platforms that can facilitate video-based surveys, thus eliminating the need for separate mobile apps.
3. Customer Service - Startups can capitalize on the growing trend for businesses to interact more directly with their customers by developing customer service platforms that offer innovative features and capabilities.
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