With Victoria's Secret x Balmain, the premium women's lingerie retailer is set to embark on its first-ever collaboration with a luxury fashion brand. Although there are few details about the upcoming collaboration except that it is said to "[build] upon the house’s couture legacy while reflecting the way women want to dress today." Although items from the collection have yet to be seen, they are already been teased with #VSxBalmain hashtag. Fans will get the first glimpse of the limited-edition Victoria's Secret x Balmain capsule collection at the 2017 Victoria's Secret Fashion Show in Shanghai. Following this, the VSxBalmain collection will be available online and in-store.
Retailers like H&M have found great success in collaborating with high-end designers including Balmain, introducing a great range of investment pieces to help consumers round out their wardrobes.