What is the trend of comfortable lingerie?

There is an opportunity for companies to innovate and create lingerie that is comfortable enough to sleep in, as well as stylish.

What is the trend of luxury sleepwear?

By incorporating luxury touches such as hand-applied lace and Swarovski crystal buttons, companies can create sleepwear that feels like a treat to wear.

What is the trend of combined pajamas/lingerie?

This trend shows a potential for companies to create sleepwear that combines the comfort of pajamas with the sexiness of lingerie, while using soft, natural fibers and girly accents to appeal to a wider audience.

What are the implications for the lingerie industry?

Lingerie companies have an opportunity to create lingerie pieces that are comfortable enough to sleep in, yet still stylish and feminine.

What are the implications for the fashion industry?

High-end fashion brands can incorporate lingerie as part of their overall fashion line, offering consumers luxury sleepwear options.

What are the implications for the sleepwear industry?

Sleepwear companies have the opportunity to innovate by creating comfortable yet stylish pieces that incorporate both pajama and lingerie elements.

Edwardian Lingerie : Victoria & James Sleepwear

Edwardian Lingerie

Parisian Altheisure-Style Sleepwear Image 1

Victoria & James Sleepwear Aims to be Comfortable and Sexy

Robyn Currie — April 3, 2010 — Fashion

References: victoriaandjamessleepwear & luxist

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Any lady out there will agree that most lingerie is not very comfortable, and certainly not something you will spend the night sleeping in. With Victoria & James sleepwear, this is all changing.

Made out of super-soft natural fibers, this line is pajamas and lingerie all in one. Victoria & James sleepwear ups the ante with luxury touches like hand-applied lace and ribbon and Swarovski crystal buttons.

Implications - The featured images show off just a few of the great pieces from the Victoria & James sleepwear collection. The lingerie pieces are very feminine and feature soft pastel colors along with girly accents such as ribbons, flower detailing and ruffles. This great-looking lingerie collection is definitely one that you can't help but feel good in.

Trend Themes

Comfortable Lingerie — There is an opportunity for companies to innovate and create lingerie that is comfortable enough to sleep in, as well as stylish.
Luxury Sleepwear — By incorporating luxury touches such as hand-applied lace and Swarovski crystal buttons, companies can create sleepwear that feels like a treat to wear.
Combined Pajamas/lingerie — This trend shows a potential for companies to create sleepwear that combines the comfort of pajamas with the sexiness of lingerie, while using soft, natural fibers and girly accents to appeal to a wider audience.

Industry Implications

Lingerie — Lingerie companies have an opportunity to create lingerie pieces that are comfortable enough to sleep in, yet still stylish and feminine.
Fashion — High-end fashion brands can incorporate lingerie as part of their overall fashion line, offering consumers luxury sleepwear options.
Sleepwear — Sleepwear companies have the opportunity to innovate by creating comfortable yet stylish pieces that incorporate both pajama and lingerie elements.

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