In a world where you might not recognize the names of half of the ingredients in your edible goods, Via XX Settembre packaging has an enticing appeal. Looking at it, you know instantly that the products inside were put together with extra care, through judgements based on graphics and material.
A checked pattern covers every single bag, box and carton with little squares of blue, green and white that reference the company's Genoese seaside location. Dyed in fabric, the wrappers of the rice and bread sticks and the label on the jar of polenta almost look like they've been cut out of the corners of a soft picnic blanket. The name of the brand on Via XX Settembre packaging was printed by Studio Fusentast to give the added appearance of heritage and sophistication.