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Simple Stamped Branding

Vi Novell 2010 Wine Packaging Has a Taste for Pressed Typefaces

— March 23, 2011 — Marketing
I'm a sucker for the projects like the Vi Novell 2010 wine packaging, but on the whole, it seems that classic and simple creations make the most sense for marketing products.

Atipus Graphic Design of Barcelona designed the label for this fine brand of vino, succeeding to communicate a wealth of information in a quirky and cluttered, yet cute, comprehensive and compelling way.

The stamped block type and icons are marked as if from an old printing press in baby blue and black ink, delivering information from the beverage's name and year, to the bottle's capacity and the alcohol content. A fragmented image of a pig suggests that perhaps the drink best complements a pork dinner, but overall, that the Vi Novell 2010 wine packaging is delectable enough without the food to accompany it.
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