I'm a sucker for the projects like the Vi Novell 2010 wine packaging, but on the whole, it seems that classic and simple creations make the most sense for marketing products.
Atipus Graphic Design of Barcelona designed the label for this fine brand of vino, succeeding to communicate a wealth of information in a quirky and cluttered, yet cute, comprehensive and compelling way.
The stamped block type and icons are marked as if from an old printing press in baby blue and black ink, delivering information from the beverage's name and year, to the bottle's capacity and the alcohol content. A fragmented image of a pig suggests that perhaps the drink best complements a pork dinner, but overall, that the Vi Novell 2010 wine packaging is delectable enough without the food to accompany it.
Why This Trend Is Growing
- Stamped Branding
- Implementing stamped block type and icons for branding purposes can create a nostalgic and compelling experience for consumers.
- Quirky Packaging
- Using quirky and cluttered designs on packaging can effectively communicate information in a comprehensive and visually appealing way.
- Simple Creations
- Simplistic and classic packaging designs can be highly effective for marketing products and creating a sense of sophistication.
Industries Being Reshaped
- Graphic Design
- The graphic design industry can explore the use of stamped block type and icons to create unique and eye-catching brand identities for various products.
- Wine Packaging
- The wine packaging industry can adopt quirky and cluttered designs to differentiate their products and effectively convey information to consumers.
- Food and Beverage
- The food and beverage industry can leverage simple and classic packaging designs to create a sense of elegance and sophistication for their products.
