Meaty Beverage Branding

The Vi Novell Packaging Design Features a Carnivorous Concept

Created to appeal to the die-hard carnivore, this meaty beverage packaging for Vi Novell wine features a bacon-clad label and brochure branding. Because it is bottled during the month of November, the wine's packaging process coincides with a traditional celebration of slaughtering the pig.

Thanks to its unique taste, a bottle of the fresh and fruity brand can be consumed along with a rich and meaty meal or merely to celebrate any occasion as encouraged by its manufacturer.

Because it is bottled before its fermentation is finished, Vi Novell wine does not mature in its bottle and must be opened and consumed within a short time after its purchase. To prevent their wine from getting spoiled, consumers are encouraged to enjoy the lighthearted product with haste.

Meaty Beverage Packaging
Opportunity for innovative packaging designs that cater to carnivorous consumers.
Unique Taste Combinations
Exploration of flavor combinations that can enhance meaty dining experiences.
Limited Shelf Life Products
Development of time-sensitive products that require immediate consumption.

Who This Affects Most

Food and Beverage Packaging
Potential for designing unconventional packaging solutions for meat-inspired beverages.
Culinary and Hospitality
Opportunity for chefs and restaurateurs to create dishes that pair well with meaty beverages.
Wine and Alcohol
Exploration of unique fermentation and aging processes that cater to consumers seeking immediate consumption.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 30%
Freshness 8%