The Vertical Theater has been introduced by The Vertical Theater Group as a large-scale live performance venue that's able to adhere to social distancing protocols.
The free-standing theater is meant to function as a pop-up space, which would allow viewers in different cities to enjoy live entertainment while limiting the risk of catching or passing on the virus. Within the venue, a large stage sits at the center, which is surrounded by different levels that seat groups of people. The seating that surrounds the stage is spaced apart, with each section able to seat between four and 12 people. All of the viewing boxes would also include transparent barriers to help prevent contact between attendees, and large walkways in between each would allow for safer movement.
The Vertical Theater group plans to construct the first of The Vertical Theaters in 2021.
Image Credit: Stufish
Why This Trend Is Growing
- Social Distancing Venues
- The concept of venues that adhere to social distancing protocols creates opportunities for the events industry and architectural design firms to collaborate on innovative solutions.
- Pop-up Entertainment Spaces
- The creation of free-standing pop-up theaters offers an opportunity for event companies to expand their reach while limiting the risk of catching and passing on the virus.
- Transparent Barriers in Entertainment Venues
- The use of transparent barriers in entertainment venues presents opportunities for manufacturers and designers to create innovative solutions that provide a sense of safety and comfort to attendees.
Industries Being Reshaped
- Events Industry
- The introduction of social distancing venues creates opportunities for the events industry to adapt to the new normal and offer unique experiences to guests.
- Architecture Industry
- The design and construction of pop-up entertainment spaces offers opportunities for architecture firms to invent and build innovative structures that optimize the latest technological advances.
- Manufacturing Industry
- The potential widespread use of transparent barriers in entertainment venues presents growth opportunities for manufacturers to develop and promote these innovative solutions.
