Versace is set to follow in the footsteps of other luxury fashion labels, such as Gucci and Jimmy Choo, by banning the use of fur in Versace clothing. This announcement is not yet set in stone, but in a recent interview with Luke Leitch for The Economist’s 1843 magazine, Donatella Versace spoke out about her rejection of fur as a fashion statement. According to Donatella "Fur? I am out of that... I don’t want to kill animals to make fashion. It doesn’t feel right.”
This is a bold statement made the company's vice president and indicates a distinct shift for Versace clothing. The brand has predominantly featured fur up until its latest autumn collection, and this new shift is perhaps the final straw for fur in luxury clothing. The Humane Society International (HSI), a group dedicated to campaigning against the fur trade, has already praised the brand and have indicated the impact it has had in banning fur focused Versace clothing.