Verescence and What Matters have joined forces on a new, safety-focused glass packaging concept. The glass manufacturer and household essentials startup will launch 100% recyclable bottle packaging with a non-slip design. The packaging aims to prevent unwanted injuries and common glass-related accidents.
Addressing the downside of glass versus plastic within the home -- the possibility of more injuries as glass is more prone to breaking -- Verescence and What Matters combat this with packaging that "utilises a soft-touch coating as a second skin which gives a non-slip effect on the glass surface."
In addition to its non-slip design, this packaging also features a thin polymer finish that covers the glass in order to absorb shock and prevent the spread of small fragments during a shatter scenario. Targeting multi-generational households, What Matters ensures its packaging is practical, eco-friendly and as safe as possible for consumers of all ages.
Image Credit: Packaging Europe