Avant-Garde Decor Pillows

The Velvet Twist Throw Pillow Add a Unique Aesthetic to Your Room

Those looking to add a unique and tactile element to their room decor may be drawn to Urban Outfitters' new Velvet Twist Throw Pillow. This eye-catching piece is available in three colorways including Sky, Coral, and Gold to seamlessly fit into any room and color palette.

The Velvet Twist Throw Pillow is 21 inches long and can be easily tied into a pretzel mimicking knot for a fresh take on a cozy and comfortable vibe. The pillow can also remain long or be tied to a bedpost to create a comfy and striking element in any room.

You can purchase the Velvet Twist Throw Pillow online and in select Urban Outfitters stores for $64.00 CAD.

Unique Room Decor
There is an opportunity for disruptive innovation in the home decor industry by creating and marketing unique room decor items.
Tactile Design
Innovations in textile technology can lead to disruptive changes in the design industry, allowing for the creation of pillows and other decor items with interesting textures and tactile elements.
Fresh Take on Comfort
Exploring new ways to reimagine traditional comfort items, like pillows, can lead to disruptive innovations that cater to consumers looking for a unique and fresh take on home decor.

Where This Applies

Home Decor
The home decor industry has the potential for disruptive innovation by offering unique and innovative products like the Velvet Twist Throw Pillow.
Textile Manufacturing
Innovations in textile manufacturing can lead to the development of new materials and techniques that enhance the tactile and visual appeal of home decor items.
E-commerce
Disruptive innovations in e-commerce can provide new opportunities for online retailers to showcase and sell unique home decor items like the Velvet Twist Throw Pillow.
SCORE
2.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 37%
Freshness 9%