The Wiggle Pillow from Buffy is ideal for full-body support while sleeping, snuggling, and during pregnancy. The "floppy yet supportive" tie-able pillow boasts an ultra-soft sherpa cover made from non-toxic materials in cotton-candy colors and an insert that is made with 100% recycled PET and BPRA-free filling.
Moreover, the cover is machine-washable and made from 100 percent eucalyptus lyocell, meaning it gets softer with each wash. In keeping with the brand's commitment to being eco-friendly, each pillow recycles approximately 55 plastic bottles.
The chic Buffy Wiggle Pillow is available in three colorways -- cream, puff, and toast. It can be conveniently stored in a knot when not in use. The pillow is available to purchase online for $138.
Image Credit: Buffy
Why This Trend Is Growing
- Eco-friendly Bedding
- Opportunity to create more eco-friendly bedding products, utilizing recycled and non-toxic materials, while offering fashionable and comfortable designs.
- Customizable Pillows
- Opportunity to create customizable pillows with tie-able designs for full-body support during sleep and pregnancy.
- Sustainable Textiles
- Opportunity to innovate and implement sustainable textiles in home goods and bedding products, such as eucalyptus lyocell.
Industries Being Reshaped
- Home Goods
- The home goods industry has an opportunity to create more eco-friendly and sustainable products,while still offering fashionable and comfortable designs.
- Bedding
- The bedding industry has an opportunity to create customizable pillows with tie-able designs for full-body support, using more eco-friendly and sustainable materials.
- Textile Manufacturing
- The textile manufacturing industry has an opportunity to innovate and implement sustainable textiles in home goods and bedding products, such as eucalyptus lyocell.
