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Portraits from Text

Veja Magazine's George W Bush Ads

— October 31, 2008 — Social Good
If you look closely, you'll see that these partisan political portraits by Veja Magazine depict more than meets the eye. With the tagline "Get both sides," the ads are decidedly anti-President George W. Bush.

Veja Magazine's Bush ads are a fascinating usage of graphic text. By shaping and curving the letters, channeling 1960s concert posters all the while, Veja Magazine has created an ad that also stands on its own as an art piece.

Implications - Typography is an important feature that is being more popularized through modern society. These art pieces represent images as well as strong hidden messages which appeal to a crowd of people that desire intelligent art. Corporations can benefit by creating art that appeals to this crowd that desires more substantial art.
Trend Themes
1. Typography Art - Creating art pieces through the manipulation of typography is gaining popularity.
2. Hidden Messages - Utilizing hidden messages in art pieces is becoming a way to engage and interest audiences.
3. Intelligent Art - There is a growing demand for art that is visually appealing while also conveying meaningful messages to the viewers.
Industry Implications
1. Advertising - Advertising agencies can explore the use of typography art and hidden messages in their campaigns to capture the attention of a more discerning audience.
2. Art and Design - Artists and designers can leverage the popularity of typography art to create visually striking pieces that convey deeper meaning to art enthusiasts.
3. Printing and Publishing - Printing and publishing companies can offer services that cater to the demand for intelligent art, such as printing typography art pieces or creating books that explore hidden messages in art.
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