Audi will introduce vehicle music streaming in some of its 2017 and 2018 models in the form of Amazon Music to acknowledge growing demand for connected driving entertainment solutions. The new music streaming functionality will be available through Audi MMI connect, and works with both Amazon Prime Music and Amazon Music Unlimited. Drivers and passengers will be able to scroll through their favorite stations, playlists, songs and much more to find just the right music they want to listen to while commuting or heading out on a long drive.
The Audi vehicle music streaming capabilities are part of the shift within the automotive industry towards more car-oriented entertainment to keep drivers connected even when they are driving. This shift also identifies the demand for solutions to entertain passengers once driverless cars become more commonplace.
Why This Trend Is Growing
- Vehicle Music Streaming
- With the introduction of Amazon Music into 2017 and 2018 Audi models, there is opportunity for other car manufacturers to integrate music streaming into their entertainment systems.
- Connected Driving Entertainment
- The demand for entertainment solutions within the automotive industry presents opportunities for software developers to create new and innovative entertainment systems.
- Driverless Car Entertainment
- As driverless cars become more common, there is a need for disruptive innovation in the area of passenger entertainment during long drives.
Industries Being Reshaped
- Automotive
- Car manufacturers can increase customer satisfaction and attract new customers by integrating innovative entertainment systems into their vehicles.
- Music Streaming
- Music streaming services can expand into the automotive industry to create new revenue streams and tap into the growing demand for connected driving solutions.
- Software Development
- Software developers can work with car manufacturers to create new entertainment systems that integrate with vehicles, incorporating features such as voice assistants and augmented reality.
