Vegetarian-Friendly Self-Serve Menus

In Veggie Mode, Taco Bell's Kiosks Show Vegetarian Options

When visiting the average restaurant, vegetarians carefully review menu items and their ingredients or look for small icons that indicate that a dish is in fact vegetarian-friendly—and to simplify this experience, Taco Bell is introducing Veggie Mode to make ordering easier. Taco Bell boasts nearly 50 menu items that are certified by the American Vegetarian Association and it is introducing a way for vegetarians to order that's better than ever.

On self-service ordering kiosks nationwide, Taco Bell is introducing a single-swipe feature that brings up Veggie Mode, which only shows vegetarian-approved options like Potato Bites, Chalupa shells and Hash Browns. On top of this, customers can customize their orders with ease in Veggie Mode, making it easier for anyone to enjoy meatless options.

Image Credit: Taco Bell

Vegetarian-friendly Menus
Taco Bell's Veggie Mode demonstrates the trend of restaurants offering simplified and clearly labeled vegetarian options.
Self-service Ordering
The introduction of Veggie Mode on self-service kiosks highlights the trend of restaurants utilizing technology to enhance the customer ordering experience.
Customization and Personalization
The ability to customize orders easily in Veggie Mode reflects the trend of businesses offering personalized options to cater to individual preferences and dietary restrictions.

Sectors Adopting This

Fast Food
The fast food industry can adopt Taco Bell's Veggie Mode concept to tap into the growing demand for vegetarian-friendly options and provide a more inclusive dining experience for all customers.
Restaurant Technology
The restaurant technology industry can develop more advanced self-service ordering systems and features like Veggie Mode to enhance the efficiency and convenience of the dining experience in various establishments.
Food Service Packaging
The food service packaging industry can innovate by creating eco-friendly and sustainable packaging solutions specifically designed for vegetarian and meatless menu items, aligning with the increasing focus on environmentally conscious practices in the food industry.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 41%
Activity 77%
Freshness 9%