Birds Eye makes a variety of frozen convenience foods and its Green Cuisine line now shares veggie sticks as a vegan-friendly alternative to fish sticks. Powered by plants, the fishless fingers respond to the growing demand for alternatives in the UK that are supportive of personal health, animals and the planet.
Jess Ali, Senior Marketing Manager of Birds Eye, says "With 88% of consumers associating fish fingers with the brand, it’s clear that consumers are more likely to buy and trial products from brands they already love and trust. Our fishless fingers are an important addition to our plant-based offering, and we’re hopeful that they will be as popular with family members as our beloved fish-based products.”
This newest addition to the Green Cuisine line reinterprets frozen fish fingers with ingredients like corn, carrots, peas and potatoes.