As part of its 'Discover the Vegas You' campaign, Expedia.ca released a series of fun posters that are split down the middle, showing the same person having two radically different kinds of experiences—with the ones based in Vegas being much more exhilarating. For instance, one poster depicts a man eating a run-of-the-mill meal, while his counterpart in Vegas is enjoying himself with a much more lavish dining experience.
The campaign posters are designed to point travelers to a page on the Canadian Expedia website that highlights the gems of Vegas tourism. This includes guides for "hotels for the shopaholics," as well as "hotels for bachelor(ette) bashes."
While Expedia has not put much of a focus on Millennial consumers in the past, this campaign is aimed at helping this demographic see that it's possible to the exact kinds of experiences that they want when traveling.