Asda's Grab-and-Go 'Onion Bhaji' Wrap Plays Up International Flavors
Laura McQuarrie — January 19, 2018 — Lifestyle
References: asda & birminghammail
British supermarket retailer ASDA recently added to its assortment of grab-and-go items with its all-new Onion Bhaji vegan wraps. These wraps are filled with fruit and vegetable ingredients, including a mango and apricot chutney, as well as sweet potato, spiced peppers, herbs and cucumber.
A significant increase in plant-based eating over the last year has seen many new plant-based products introduced to supermarkets and restaurants. Now that consumers have come to know there are many great replacements for everything from basics like milk to meat, one of the biggest areas for opportunity lies within the creation of globally inspired vegan products.
Alongside the Onion Bhaji vegan wraps, ASDA has also introduced other affordable lunch options like the 'Falafel and Houmous Sandwich' and the 'Mexican Bean & Rice Salad.'
A significant increase in plant-based eating over the last year has seen many new plant-based products introduced to supermarkets and restaurants. Now that consumers have come to know there are many great replacements for everything from basics like milk to meat, one of the biggest areas for opportunity lies within the creation of globally inspired vegan products.
Alongside the Onion Bhaji vegan wraps, ASDA has also introduced other affordable lunch options like the 'Falafel and Houmous Sandwich' and the 'Mexican Bean & Rice Salad.'
Trend Themes
1. Globally-inspired Vegan Products - The increase in plant-based eating presents an opportunity for the creation of vegan products that have international flavors.
2. Grab-and-go Vegan Food - Supermarkets and restaurants can capitalize on the trend towards convenience and offer vegan options that are easy to take on-the-go.
3. Affordable Vegan Lunch Options - There is a growing demand for vegan food that is both nutritious and affordable, particularly for on-the-go lunches.
Industry Implications
1. Supermarkets and Grocery Stores - Retailers like ASDA can expand their offerings to include more plant-based snacks and meals, including globally-inspired vegan products.
2. Fast Food Chains and Restaurants - Restaurants can create more vegan options and offer them as grab-and-go items to cater to the growing plant-based market.
3. Food Manufacturing - Manufacturers can develop new vegan products that have international flavors and can be sold in supermarkets and restaurants.
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