Fans of Greggs, the largest bakery chain in the United Kingdom, now have more plant-based food options as the company recently announced it will debut vegan versions of its bestselling baked goods. This menu transition will include plant-based steak bakes, meatless sausage rolls, vegan donuts, and more.
The vegan menu is predicted to be a huge success with consumers. When Greggs debuted its Quorn-filled roll in January, the product was so popular that the baked goods company had to increase production to meet consumer demands, which was the inspiration for Greggs to debut more plant-based food items for consumers.
According to Gregg's chief executive, Roger Whiteside, the shift to include more vegan options will change the brand's image from "an old-fashioned bakery from the north" to a "modern food-on-the-go brand." As more consumers shift to flexitarian diets, we can expect to see other QSR transition their menus as well.