Panda Express partnered with Beyond Meat to develop vegan orange chicken that will be introduced at test locations in the greater New York City and Los Angeles areas. The Beyond The Original Orange Chicken boasts a fully plant-based coating and sauce inspired by Panda Express' own famous orange chicken, which has been a menu staple for decades.
To reach new demographics, Panda Express collaborated with Beyond Meat to reinvent American Chinese comfort food with cutting-edge plant-based protein. As Chef Jimmy Wang, Executive Director of Culinary Innovation at Panda Express revealed to VegNews, the new entree has all of the "irresistibly crunchy texture of our signature entrée."
How well the new orange chicken alternative does at the test locations will play into the wider launch of the meatless Panda Express menu item.
Why This Trend Is Growing
- Plant-based Fast Food
- The introduction of fully plant-based fast food alternatives can capitalize on shifting consumer preferences.
- Collaboration Between Restaurant Chains and Alternative Protein Providers
- Partnerships between restaurant chains and alternative protein providers can lead to the creation of innovative and disruptive menu items.
- Revamping Classic Recipes with Alternative Ingredients
- Transforming classic recipes with plant-based substitutes provides opportunities for brands to offer healthier and high-quality menu alternatives.
Industries Being Reshaped
- Fast Food Industry
- The fast food industry can tap into the growing demand for sustainable and plant-based food alternatives with innovative offerings.
- Plant-based Protein Industry
- The plant-based protein industry can partner with restaurant chains to expand its reach and showcase the versatility of its products.
- Alternative Food Industry
- The alternative food industry can work with traditional food brands to reinvent classic recipes and introduce healthier alternatives to consumers.
