Vegan Fried Chick*n is Helping UK Consumers Ditch Meat
Grace Mahas — January 8, 2021 — Business
References: vfc
As consumers continue to opt for plant-based foods, Vegan Fried Chick*n (VFC) is helping UK consumers ditch friend chicken in favor of a plant-based alternative. Launched by Matthew Glover (the co-founder of Veganuary) and restaurateur Adam Lyons, the delicious new products are made from white that is turned into high-protein gluten and deep-fried.
Vegan Fried Chick*n is dedicated to saving the lives of animals, specifically chickens. The brand calculates that one chicken life is saved per 1.5 kg of plant-based "chicken" sold by the company. Moreover, VFC is seeking to achieve price parity with slaughtered chicken, since animal-based products are generally viewed as more affordable. Closing the price gap would make plant-based or flexitarian lifestyles more accessible to the masses.
Image Credit: Vegan Fried Chick*n
Vegan Fried Chick*n is dedicated to saving the lives of animals, specifically chickens. The brand calculates that one chicken life is saved per 1.5 kg of plant-based "chicken" sold by the company. Moreover, VFC is seeking to achieve price parity with slaughtered chicken, since animal-based products are generally viewed as more affordable. Closing the price gap would make plant-based or flexitarian lifestyles more accessible to the masses.
Image Credit: Vegan Fried Chick*n
Trend Themes
1. Plant-based Meat Alternatives - There is a growing demand for plant-based meat alternatives that tast like real-chicken to cater to vegan and flexitarian diets
2. Sustainability and Ethics - Consumers now prioritize brands that prioritize the sustainability of the environment and the humane treatment of animals.
3. Price Parity Strategies - More companies are looking to achieve price parity with animal-based products to make plant-based options more accessible and affordable to consumers.
Industry Implications
1. Food and Beverage - Innovative food and beverage companies are developing and marketing plant-based meat alternatives to cater to vegan and flexitarian lifestyles.
2. Sustainable and Ethical Consumer Goods - Consumers see the sustainability and ethical stance of a brand as a critical factor when making purchasing decisions, driving innovation in the manufacturing of ethical and sustainable consumer goods.
3. Marketing and Advertising - Companies are adopting new marketing strategies to entice more consumers to try plant-based products, particularly those that mimic the taste and texture of meat.
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