Velvet Vanity is a makeup company based out of Kuala Lumpur, Malaysia that sets itself apart by offering 100% cruelty-free and vegan cosmetics.
After observing the growth of veganism overseas, Adlina Nadhirah noticed a lack of vegan-friendly makeup options in her own country and set out to remedy the situation. As a result, Velvet Vanity has become a thriving start-up that speaks to many Millennials around the world, as the brand ships to the Australia, Brunei, United States, the UK, India, the UAE, Singapore and Indonesia. Its liquid matte lipsticks are offered in an array of shades from 'Slamberry' to 'Shook.'
Nadhirah notes that "previous generations have been very into luxury makeup;" however, younger consumers are now responding to products that align with their own beliefs about supporting animals and the environment as much as empowering oneself through cosmetics.