Coulrophobics will not enjoy Varial Studio's 'Clowns' photo set. The series features portraits that have been digitally illustrated to look like clowns using a number of different digital makeup techniques.
Many of Varial Studio's 'Clowns' have the standard red noses you might typically associate with a clown, but there are also French mime themes, eerie Tim Burton-esque Jack Skellington faces and even one that looks bohemian.
Implications - Today's youth demographic often responds well to things that are completely out of the ordinary. Businesses that work with shockvertising techniques and avant-garde themed images will capture the attention of a new and younger generation. The featured clown photography is a perfect example of what much of youth culture responds to today.