After much anticipation, the second half of Vans' Design Assembly collection has been released, offering consumers a range of accessories, clothing and footwear that's ideal for the summer months.
The entire collection is spotlighted in a lookbook modeled by 'Devan' and shot by Jack Bool. The dreamy line embodies warm summer evenings - an aesthetic that's reflected in the lookbook, which appears to have been shot as the sun was setting. Standouts from the line include the red corduroy hat, which can instantly upgrade any outfit. Meanwhile, the brand's 'Summit Jacket' can help one achieve a laid back look. Each piece features bold colorways and nods to 90s street wear.
The entire collection is available to shop online.
Image Credit: Jack Bool, @Jack.Bool
Key Themes Behind This Trend
- Warm Summer Evenings Aesthetic
- Disruptive innovation opportunity: Create a line of clothing and accessories that capture the dreamy and nostalgic vibe of warm summer evenings, incorporating bold colorways and nods to 90s street wear.
- Corduroy Revival
- Disruptive innovation opportunity: Develop a line of corduroy accessories and clothing that adds a touch of sophistication and upgrades any outfit.
- Online Shopping for Fashion Collections
- Disruptive innovation opportunity: Create an online platform that offers a curated selection of fashion collections, providing consumers with easy access to unique and trendy items.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials in the fashion industry, creating a niche for environmentally conscious consumers.
- Retail
- Disruptive innovation opportunity: Incorporate augmented reality (AR) technology in the retail industry to enhance the shopping experience and allow customers to virtually try on products.
- Photography
- Disruptive innovation opportunity: Develop new photography techniques and equipment that capture the essence of warm summer evenings, creating unique and captivating visuals for fashion lookbooks.
