Vans and Thrasher, two of the most celebrated skate brands, collaborated to release two sneaker silhouettes that combine both of their iconic motifs.
The two silhouettes that have been teased are the Slip-On and Sk8-Hi. The former makes use of Vans' classic black and white colorway on the uppers, with the white being used to mark the statement stitching, as well as the soles. On the toes, Thrasher's name, which is written in retro flame lettering, overlays it.
The Sk8-Hi silhouette is similar in its execution of Vans and Thrasher's combined branding, however instead of white stitching, it's completely black on the uppers. Hints of red break up the colorway a little more and match with the outlines of Thrasher's name on the sides as well.
Why This Trend Is Growing
- Skate Brand Collaborations
- Opportunity for skate brands to collaborate and create unique sneaker designs with combined branding.
- Iconic Motif Sneakers
- Market potential for sneakers that incorporate recognizable motifs from popular brands.
- Contrasting Colorway Designs
- Demand for sneakers with contrasting colorways and bold, eye-catching designs.
Industries Being Reshaped
- Skateboarding Industry
- Skateboarding industry can leverage collaborative partnerships with fashion brands to create innovative skate sneakers.
- Footwear Industry
- Opportunity for footwear companies to explore unique design collaborations with popular skate brands.
- Streetwear Fashion Industry
- Streetwear fashion industry can tap into the trend of combining iconic motifs to create coveted sneaker designs.
