Vancouver-based clothing brand Reigning Champ opened its first U.S. store in Los Angeles with a minimalistic design. The new flagship store is located on La Brea Avenue, in a 6,000 square foot loft-like space. Matching the retailer's minimal aesthetic, its design team created a space that reflects the brand's mindset, with lofty ceilings and polished concrete floors, giving it a gym-like atmosphere.
All of the clothing is displayed on custom-made shelving units, suspended from exposed concrete beams. Going back to a Canadian design style, the brand chose Western Hemlock to create a simplistic area, pairing it with a combination of steel and glossy white subway tile. Overall, Vancouver-based Reigning Champ masters elegant simplicity in this new flagship store.
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